Brand launch schedule for our unique new limited-edition watches

Brand launch:

Estimated launch date:

Summer 2025

Make sure you subscribe to our Priority List for early access to our small, numbered releases, exclusive creator insights, and behind-the-scenes glimpses of our artistic process before they’re shared anywhere else.

We’ll keep updating this schedule, and the details below, as things develop for our very individual new British microbrand.

We’ll be releasing the first of our extraordinary aesthetics-focused watches on the date above, which is Fractal Emergence:

We expect the small numbered release of this watch, which is almost certainly the first ever 3D fractal watch, to sell out rapidly when it’s launched, so make sure you subscribe to our Priority List for updates, announcements and reminders.

Since committing to go ahead with this project, our brand has made an exciting start.

stone-hold watch in silver with a turquoise cabouchon

For an overview of UnconstrainedTime, including:

what we stand for as a brand,
how we got to this point,
how our brand relates to relevant fields,
what makes us so unique,
who we are,
how we plan to develop and launch the brand, sharing that journey with you.

see our article about a new beginning for UnconstrainedTime.

What we’re working on right now

We’ve added initial details of our launch watch to its page: Fractal Emergence:

We’re currently at the exciting stage of beginning the prototyping of our Fractal Emergence 40mm watch. Most of the parts have already been 3D printed and the electronics are soon to be programmed, tested and sealed with water-resistant coating, which will all then go to the watchmaker who assembles everything by hand, then ships the first watch to me for photography and video.

We’ve also made significant changes to our website, as well as implementing ongoing updates and additions, including lots of fascinating articles about topics relevant to our brand.

And, of course, we’re taking actions to get our watches seen by people who love them. As soon as we have photos and video of the first physical watch, we will be posting on social-media, and adding images into relevant areas of articles like this one. We’d love you to get involved and help spread the word about our launch as well as participating in . . . comment and share our content on your social-media.

Our community platforms allow owners to share experiences, creating a collective narrative around these artistic expressions. Every UnconstrainedTime piece becomes part of a shared journey—connecting collectors who recognise that true artistic innovation transcends conventional categories

Our progress so far

The first thing I got involved in, after restarting the development of this brand, was to develop and clarify the brand concept, making sure I knew what it was, and why, but also, just as importantly, what it was not. I had changed and developed a lot over the ten years since I first had some UnconstrainedTime watch ideas rendered in 3D, which helped me clarify our focus.

I came across this article below slightly later in the brand development. Even though their choice of aesthetics is very different from mine, I think there are some great points here:

The ten rules of brand building, by TheHundreds.

Techno-circle-1- in black anodised aluminium

Overlapping with brand development, I needed to get some 3D renders done of new watches from our microbrand, showing some of the different types of aesthetics which can be part of our range.

The product concepts had also evolved somewhat by that point, so I got some of the old watch creations changed as needed, added some new ones, and had 3D modelling and rendering done by outsource workers. If you’re interested in where creative ideas come from, read my post on Watch Design Inspirations.

Which got me to the point where I could implement a major update to the website and have a starting-point to show our unique watches to people who might be interested.

Valuable coincidences.

As often happens when one fully and genuinely commits to something, after not having done anything with this project for ten years, as soon as I got thoroughly involved in moving forward with it, I had a very valuable coincidence . . . “out of the blue” I got a message from an old school friend saying that his nephew, Evan Fry, a young but very knowledgeable watch enthusiast, wanted to look at my UnconstrainedTime watches. He’s now a valuable part of the UnconstrainedTime team. And the old school friend, a professional photographyer, movie director and cameraman, has very kindly offered to create photos and videos of our first watch (along with my own work on this area).

Somewhat later in the development, just when I needed it, a program became available by a very experienced eCommerce advisor with expertise in the luxury sector, giving me most of what I needed to know in order to set up and develop the eCommerce side of the business, with 1-to-1 guidance from a real expert.

I’ve also trademarked our name and logo.

Preparations for our brand launch

At the time this blog post is being updated, we’re working towards the launch of our Fractal Emergence watch, which is almost certainly the first ever 3D fractal watch.

One of the other creations I was considering for the initial launch, is more complex and challenging to get made, including some questions which can only be answered by trial and error since the potential results are not known by experts. So it makes more sense to launch with one of our watches that can go ahead more rapidly.

We also have plans to continue to implement the various parts of our administrative systems (compliance, shipping, and tracking all the parts for each watch being ordered being individually made, assembled, checked fully and finished etc.), to ensure great customer service.

As development progresses, we will, of course, be releasing a video of how our unique time-display works.

We’ll also be setting up our affiliate program before we announce the exact launch date, so that anyone who wants to tell others about our watches can get paid commissions for any sales arising from anyone they send to our website.

We plan to finalize the prices for the first watch we’ll be releasing, soon, after the prototype is made.

And, of course, the main thing we’ll be doing to be ready for our launch is to get our watches in front of people who like them. If you find UnconstrainedTime interesting, you can help get the word out by sharing and commenting on our social-media content (links to those are near the bottom of every web-page).

Don’t miss the launch!

. . . make sure you subscribe to our Priority List, so you receive updates by email when anything changes, as well as priority access to behind-the-scenes secrets of our brand.

And . . . what do you think of our launch watch, Fractal Emergence? We’d genuinely love to know . . . comment below, or on our social media. Your participation is part of what directs the evolution of our unique artistic timepieces.