By Chris Melchior.
Brand launch:
Estimated launch date:
Spring/summer 2025.
Make sure you subscribe to our Priority List for updates.
We’ll keep updating this schedule, and the details below, as things develop for our very individual new British microbrand.
We’ll be releasing the first of our extraordinary aesthetics focused watches on the date above, which is Fractal Emergence:
We expect the small limited-edition of this watch, which is almost certainly the first ever 3D fractal watch, to sell out rapidly when it’s launched, so make sure you subscribe to our Priority List for updates, announcements and reminders.
Since committing to go ahead with this project, our brand has made an exciting start.
For an overview of UnconstrainedTime, including:
- what we stand for as a brand,
- how we got to this point,
- how our brand relates to relevant fields,
- what makes us so unique,
- who we are,
- how we plan to develop and launch the brand, sharing that journey with you.
see our blog post about a new beginning for UnconstrainedTime.
What we’re working on right now
We’ve added initial details of our launch watch: Fractal Emergence:
We’re also getting the final details of the product design for our unique time-display, and our first watch (above). We look forward to showing you a video of how our time-display works,
We’ve made significant changes to our website, as well as doing ongoing updates and additions, including lots of fascinating blog posts about topics relevant to our brand.
And, of course, we’re taking actions to get our watches seen by people who love them, posting on social-media, and blog posts like this. We’d love you to get involved and help us launch . . . comment on our blog posts and social-media (links below) and share our content on your social-media.
Our progress so far
The first thing I got involved in, after restarting this brand, was to develop and clarify the brand concept, making sure I knew what it was, and why, but also, just as importantly, what it was not.
I came across this article below, slightly later in the brand development. Even though their choice of aesthetics is very different from mine, I think there are some great points here:
The ten rules of brand building, by TheHundreds.
Overlapping with brand development, I needed to get some new 3D renders done, of different watches from our microbrand, showing some of the different types of aesthetics which can be part of our range.
The product-design concepts had also evolved somewhat by that point, so I got some of the old watch designs changed as needed, added some new designs, and had 3D modelling and rendering done by outsource workers. If you’re interested in where creative ideas come from, read my post on Watch Design Inspirations.
Which got me to the point where I could redo the website and have a starting-point to show our unique watches to people who might be interested.
Valuable coincidences.
As often happens when one fully and genuinely commits to something, after not having done anything with this project for ten years, as soon as I got really into moving forward with it, I had a very valuable coincidence . . . “out of the blue” I got a message from an old school friend saying that his nephew, Evan Fry, a young but very knowledgeable watch enthusiast, wanted to look at my UnconstrainedTime watches. He’s now a valuable part of the UnconstrainedTime team.
Somewhat later in the development, just when I needed it, a program became available by a very experienced eCommerce advisor with expertise in the luxury sector, giving me most of what I needed to know in order to set up and develop the sales and marketing side of the business, with 1-to-1 guidance from a real expert.
I’ve also trademarked our name and logo.
Preparations for our brand launch
At the time this blog post is being updated, we’ve chosen to launch with Fractal Emergence, which is probably the first ever 3D fractal watch.
One of the other designs I was considering for the initial launch, is much more complex and challenging to make, including some questions which can only be answered by trial and error since the potential results are not known by experts. So it is better to launch with one that can go ahead more rapidly.
We also have plans to set up the various parts of our administrative systems (compliance, shipping, tracking all the parts for each watch being ordered then individually made, assembled, checked fully and finished etc.), to ensure great customer service.
As development progresses, we will, of course, be releasing a video of how our unique time-display works. That’s near completion as I write this.
We’ll also be setting up our affiliate program well before the launch, so that anyone who wants to tell others about our watches can get paid commissions for any sales arising from their promotions.
We plan to finalize the prices for the first watch we’ll be releasing, soon, after the development is complete.
And, of course, the main thing we’ll be doing to be ready for our launch is to get our watches in front of people who like them. If you find UnconstrainedTime interesting, you can help get the word out by sharing on social-media, as well as commenting on our blog posts and social-media content etc.
Don’t miss the launch!
. . . make sure you subscribe to our Priority List, so you receive updates by email when anything changes, as well as priority access to behind-the-scenes secrets of our brand.
And . . . what do you think of our launch watch, Fractal Emergence? We’d genuinely love to know . . . comment below, or on our social media.
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