Notify me

A synergy of art & time


Blog Articles: Aspects of the synergy of art & time

UnconstrainedTime creates small, numbered quantities of wearable sculptures that transform watch collecting into fine art collecting, bringing museum-worthy creativity to your wrist at accessible luxury prices.

quote marks - light
Joanna says - quote title calligraphy

“I appreciate the focus on individuality and the promise of extraordinary creativity.”

(Joanna McCormack, social media expert).

Our watches spark fascinating conversations . . .

Articles exploring the evolution of horology, society, and the arts illuminate context for understanding how our pieces both respect and expand the boundaries of watchmaking, ensuring that you can talk about the many intriguing aspects of how your UnconstrainedTime watch relates to various fields.

These informative articles investigate topics in depth, often highlighting perspectives which, like our wrist-worn sculptures that tell the time, present unique and sometimes challenging perspectives.

Our most important articles:

The First Ever 3D Fractal Watch?

Our Launch Schedule (updated as our brand develops)

UnconstrainedTime – comparison with other watches

A New Beginning For The UnconstrainedTime Microbrand. Our brand story, what we stand for as a brand, the main talking points about our unique brand and art-based watches, etc.


Article categories:


Articles (most recent first):

UnconstrainedTime – comparison: differences and similarities with other wristwatches.

UnconstrainedTime watches look very different from most watches. In my opinion (as founder of UnconstrainedTime) they can be defined as having a different basis for their creation which is the underlying reason for their unusual appearance.

This articles compares UnconstrainedTime watches with other watches, summarising the main similarities and differences and the reasons for them, and linking to more detailed discussions of each point in my other articles on this website.

Title image Infographic - Art and Conceptual-art-jewellery Influence on Watches.

Infographic: Art and Conceptual-art-jewellery Influence on Watches.

Infographic: Influences on watchmaking from art to engineering and from fine jewellery to conceptual-art-jewellery, showing where various watches lie on these ranges.

I clarify definitions including comparing fine jewellery and art jewellery, give examples, and add a little background on each part of the subject, with links to further information. Plus clear notes on each point on the infographic.

Watch Aesthetics - title image

Watch Aesthetics: Why Watches Look The Way They Do.

This article looks at the factors influencing watch aesthetics, and how timepiece history, practicalities, time-displays, and other design factors led watches to look the way they do today. I examine the current influences on watch aesthetics, the background behind the significant recent broadening of design possibilities, and the aesthetic influences on our own uniquely artistic timepiece creations.

Luxury British Brands - title image

Luxury British Brands: Fashion, Watches, Art, The Meaning Of Luxury, And More.

As well as presenting a variety of British luxury brands and luxury British watch brands, I will be looking more deeply into the meaning and evolution of the concept of luxury, examining what it really means and how that has changed significantly over time. Plus I look at whether art is a luxury or not.

Art jewellery Watches - title image

Art Jewellery Watches: How The Development Of Timepieces And The Arts Made Them Inevitable

Most watches are influenced mainly by engineering and/or fine jewellery. Art jewellery evolved out of fine jewellery and various art movements around the beginning of the 20th Century, and started having some degree of influence on the design of a few timepieces relatively recently. The development of horology, technology, marketing and society has resulted in a profound change to how people relate to watches in today’s world.

The ongoing changes in these areas seem to me to have made the emergence of art jewellery based watches inevitable, with our own UnconstrainedTime creations being the first of these.

Fractal Art - title image

Fractal Art: Why Fractals Are Beautiful, And Why They Are Sometimes Art, Sometimes Design.

After looking at the basics of what fractals are, some types of them, and some examples of their uses, I then explore beauty and aesthetics and how they relate to fractals and also to well-being. I then go into detail about the differences between art and design and how they apply to what people call “fractal art”, then exploring many examples, including our own unique fractal creation.

Microbrand Advantages - title image

Microbrands: Advantages And Disadvantages Of Buying A Microbrand Watch.

This article will be looking not just at the phenomenon of microbrands itself but also the context which created their existence, to give you a deeper understanding of how and why they arose and how they relate to other areas. I’ll also look at advantages and disadvantages of microbrands from a buyers perspective, and examples of microbrands I find particularly interesting, as well as details of why UnconstrainedTime is such an unusual microbrand.

Watch Design Inspirations - title image

Watch Design Inspirations: Where Do Timepiece Creative Ideas Come From?

There are a very wide variety of different factors which inspire watch design, from the more obvious historical traditions to the weird and wonderful. I explain how all this works, as well as exploring the fundamentals of where ideas come from and how new ones are generated. I include many fascinating examples of inspirations for watches, and detail how each of our own initial watch creations was inspired.

Watch Brand Origins - title image

Watch Brand Origins: How Watch Brands Are Founded.

After a brief look at branding and the general process of founding a watch brand, this article explores watch brand origins in detail, first some of the earliest timepiece brands, then some of the bigger watch brands, followed by factors involved in starting a microbrand, some fascinating microbrand founding stories, and some insight into how our own unusually unique brand was founded.

Story And Concept In Watchmaking - title image

Story And Concept In Watchmaking – Why They Are More Important Than Ever.

Story and concept in watchmaking relates to changes as societies evolve, and to the fascinating development of the watch industry itself. There are a wide range of different ways a brand, and a watch, acquire a story and relate to various types of concepts. How all this works is becoming increasingly important in today’s world. This article explores why story and concept are such an important part of contemporary horology, and how they are used.

Wristwatches History and Society - title image

Wristwatches: History And Development, And How They Relate To Society.

This article looks at wristwatches: history and development, and how this fascinating evolution relates to the societies which shaped, and were shaped by, the continual progress of horology through history to the present day.

Are Watches Art? - title image

Are Watches Art? Are There Works Of Art Which Also Tell The Time?

Are watches art? I detail the various factors which determine the answers to this fascinating question, including: if it’s enjoyed for its own sake, aesthetics focus, uniqueness, concepts, emotional impact, if it’s decorative or intrinsic, if it’s genuinely personal, etc.

Aesthetic Watches title image

Aesthetic Watches: Aesthetics Influences And Focus In Watch Design

I examine the factors behind aesthetic watches, the meaning of aesthetics, and how aesthetics developed and evolved through history to recent times.

I investigate some of the more significant aesthetic influences on watch making, and the differing degrees of aesthetics focus on various watches, including our own extraordinary brand.

Wearable Art title image

Wearable Art In Watchmaking, Fashion, Jewellery, And Our Own Brand.

As usual, I investigate the concepts behind the subject . . . what is art and what, exactly, is wearable art, as well as presenting some interesting examples in clothing, jewellery, and watchmaking, then consider if our own very unique brand is wearable art.

UnconstrainedTime: timepieces by a watchmaker who’s not “a watchmaker” - title image

UnconstrainedTime: Timepieces By A Watchmaker Who’s Not “A Watchmaker”

What “watchmaking” means, how timepieces relate to art, design, and engineering, the origins of our extraordinary brand, time display archetypes, influences on watchmaking, and how our own unique brand relates to these concepts.

Unusual watches - title image

Unusual Watches: More Common Than Ever, Or Are They?

What makes a watch unusual? Unusual watches and the evolution of horology, reasons for buying an unusual watch, how marketing relates to this topic, and great examples of unusual watches, including some of our own.

Algorithmic Design In Watchmaking And Jewelry

Algorithmic Design In Watchmaking And Jewellery.

What is an algorithm? What is algorithmic design? Algorithmic design in nature, art, design, jewellery and in watchmaking. With lots of fascinating examples and unusual perspectives.

Title image: Individuality And Watchmaking: How To Be Different When Everyone Else Is Being Different Too

Individuality And Watchmaking: How To Be Different When Everyone Else Is Being Different Too.

Relevant concepts, the history of individuality, advantages and disadvantages, art and individuality, creativity, marketing, and how individuality relates to watchmaking today, including its relationship to our own extraordinary watches.

Art-Jewelry-And-Watchmaking-title-image

Art Jewellery And Watchmaking: What Is Art Jewellery And Why Is It Relevant To Contemporary Watch Aesthetics?

Definitions of jewellery, art, fine art, including ideas that are little-known and somewhat controversial. The history of jewellery and fine jewellery.

The Western Art Tradition and why it’s relevant, other influences on watch design, and art jewellery and watchmaking, with concepts, influences and examples. Plus our own watches’ unique relationship to art jewellery.

Title image: The Evolution Of The Watch, And The Factors Behind Its Development.

The Evolution Of The Watch, And The Factors Behind Its Development.

Factors causing the evolution of the watch through history, the evolution of watch marketing, and and exploration of the numerous factors behind contemporary watch design.

Mathematical Art and watch design - title image

Mathematical Art & Watch Design

From mathematical art, to artists who use math, to how mathematical art influences watchmaking. From simple symbols to complex reality, and how complex mathematical concepts are used in the visual design of watches (including some of our own extraordinary timepieces).

Title image: Organic Watches: Concepts, Organic Watch Design, Wood Watches, And Sustainable Watches.

Organic Watches: Concepts, Organic Watch Design, Wood Watches, And Sustainable Watches.

The meaning of organic, different organic watch design concepts, watches influenced by organic shapes and forms, watches incorporating organic material, wood watches, and sustainability in watchmaking.

Creative Watch Design title image

Creative Watch Design: Concepts And Curated Examples.

What is creativity? How does it apply to watch design? Plus many curated examples of creative watch design, artist collaborations etc. and how our own watches are uniquely creative.

Title image: Limited Edition Watches: What Makes Some Of Them Loved And Some Of Them Hated.

Limited Edition Watches: What Makes Some Of Them Loved And Some Of Them Hated.

The history, concepts and context, so we can understand the real reasons behind some limited edition watches being loved, and some hated. Then we’ll look at whether you should buy one, examples of great limited edition watches and the reasons which make them great, followed by a brief look at why our own unique watches are small numbered releases.

3D-fractal-watch-title-image

3D Fractal Watch: The First Of Its Kind?

In this article we’ll look at what a fractal is, the discovery of fractals, types of fractals including 3D fractals, fractals in nature, how fractals are used in science and technology, fractals in the arts, and the only other fractal watch.

And how one of our watches is almost certainly the world’s first 3D fractal watch.

Title image: The Biggest Revolution in the Western Art Tradition, that No-one Seems to Have Noticed

The Biggest Revolution in the Western Art Tradition, that No-one Seems to Have Noticed

This article clarifies what the Western Art Tradition is and looks at a specific type of symbolic representation in Western music and visual arts. We then look at what happens when the edges of the possibilities of symbolization are reached, what lies beyond it, why this can be seen as the most significant revolution in the Western Art Tradition, and how it relates to art jewellery and our watches.

British Brands - title image with British flag

British Brands: Quality, Tradition & Innovation, In General and in Watchmaking.

Branding businesses, Britain as an industrial power, and British brands in general: history, development and character of early, famous, luxury and fashion, heritage and innovative British brands, and what they are known for around the globe.

British watch brands, traditional and innovative, including our own unique British brand of very individual timepieces.

Title image: Revolutionary Watch Design: What Makes A Timepiece Truly Revolutionary?

Revolutionary Watch Design: What Makes A Timepiece Truly Revolutionary?

This article explores revolutionary watch design, ground-breaking timepieces and watches, what makes a watch revolutionary, revolutionary microbrand watches, timepieces with ground-breaking visual design, and how our own UnconstrainedTime brand fits into a little-known but extremely significant revolution.

Watch Logos title image

Watch Logos: How They Work: Their History, Evolution, Meaning And Design.

This article about watch logos unveils their horological significance and explores how and why they work in the way they do, for the big brands, for microbrands, and for our own extraordinary brand.

I include details of the secrets of creating effective watch logos, the history of watch logos, and the elements which make a great watch logo, with many examples.

Solo Founder Startups title image

Solo Founder Start-ups: a behind-the-scenes look at the reasons for their exceptional success stories.

Examples of very successful solo-founder start-ups (including watch brands) and the underlying causes of their exceptional results.

The challenges and benefits of solo-founder start-ups, and a brief look at our own very unique brand and why it was founded by one person.

Collectors Watches. Title image

Collector’s watches: what separates them from the crowd?

A little history of collector’s watches. What makes a watch collectible? And brief comments about our brand as a collector’s watches.

Uniqueness. Blog post title image

Uniqueness: how the concept has changed through history, and how it applies in the watch industry.

Including: historical evolution of group membership, civilization and being different, luxury and uniqueness, the arts and individuality, and how uniqueness applies to watchmaking and our own unusual brand etc.

Title image: Watches: history and evolution of design and visual influences, relationships between functionality and aesthetics.

Watches: history and evolution of design and visual influences, relationships between functionality and aesthetics.

Including: the history of timepieces, watches, and wristwatches, how they relate to fashion, luxury, and society. Fine jewellery, art jewellery, functionality and aesthetics in the watch industry, and more.

Our brand launch schedule, title image, showing Fractal Emergence watch closeup/detail

Brand launch schedule for our unique watches

Including: the latest updates on our estimated launch date, what we’ve achieved so far, and what we’re working on right now. This blog post will be updated continually as our brand develops.

New beginning blog post title

A New Beginning For The UnconstrainedTime Microbrand: Preparing To Launch Our Unique Aesthetics-Focused Watches.

. . . what we stand for as a brand, how we got to this point, how our extraordinary brand relates to relevant fields, what makes us so unique, who we are, and how we plan to develop and launch the brand, sharing that journey with you.